some time in much of Italy TV Watch only if you have a decoder . And 'the novelty of digital TV, which covers almost all the north as well as Sardinia, Lazio and Campania.
There are more channels and changing tastes of the Italians. We call more Mediaset, whose plays are decreasing, especially for the disappointing effects of Rete 4 and Italia 1, while Rai is defended well, with RAI-3 that plays over in Rai2.
Faced with this data advertisers, who spend millions cookies or to advertise a new TV, expect a decrease in advertising rates . But Mediaset is able to increase it.
How does it do? Simple: sells advertising packages. Not a single pass (one spot at 20.30, another at 22) but entire advertising packages that include passages on different channels.
you a spot at 21.20, when it ends Striscia la Notizia, and the film starts? E 'un'orario very interesting, there are many spectators. Well, if you want to buy advertising spots on Iris, or even on Mediaset Extra. So
rates increase because the package of commercials cost more than the sum of the individual spots.
Until a few months ago there was a rule of the 's telecoms regulator, which prohibited a single advertising agency to sell advertising on several television. Mediaset was to be sold by different companies advertising on the historic canals (Canale 5, Italia 1 and Rete 4) and new television as Iris.
Now the standard has fallen and has not renewed Calabrò . So come Packages: Mediaset controls through Publitalia 60% of the market and takes advantage ... How strange.
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